09/01/12 07:06:18.67 WRbUpGnr
ヒュンダイ、サムソン、ＬＧが、日本の物だと誤解させてる売る理由。
How Subliminal Advertising Works
By Martin Lindstrom Publication Date: 01/04/2009
Martin Lindstrom, an international-marketing expert, is the author of "Buyology: Truth and Lies About What We Buy."
A product's country of origin can subliminally influence what we buy.
Let's say I offered you a choice of two new cars (my treat).
They're the same model, the same make, the same color, and both are decked out with the same accessories.
There's only one difference: One is made in Turkey, and the other is manufactured in Switzerland.
My guess is that you'd pick the Swiss model, since you associate Switzerland with superb craftsmanship and high standards.
URLﾘﾝｸ(www.parade.com)