08/04/24 10:53:11 7w900jmK
アンホルトGMIの国家ブランドは6要素から算出されているらしい
The NBI measures the power and appeal of a nation’s brand image,
and tells us how people around the world see the character of that brand.
The nation brand is the sum of the perceptions of a country and its people
across six dimensions of national asset characteristics and competence.
Together, these dimensions form the Nation Brand Hexagon.
The Nation Brand Hexagon c Simon Anholt
Tourism Exports
People Nation Brand Governance
Culture and Investment and
Heritage Immigration
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