20/01/25 21:38:04 BE:195740982-2BP S2F6HKEH0.net
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By the end of this year, the Google Chrome team will begin trials that allow for click-based conversion measurement without third-party cookies.
Conversions will be tracked within the browser, not a third-party cookie, according to a Google spokesperson.
When an advertiser needs to track a conversion, they’ll call an API that will send the conversion value from the browser.
Individual user data would not be passed back.