11/12/29 23:34:16.08 5q5g11Ln
米国有力紙WSJ「AKBの正体は電通」と紹介
1 ：読者の声：2011/12/29(木) 19:20:22.45 ID:jeGRqV1S
URLﾘﾝｸ(online.wsj.com)
> One key ingredient: fan access and participation. CD releases come complete with lottery tickets
> for a chance to attend a "handshake event" to meet members, or with ballots for popularity contests
> for members, with the top vote-getters performing on coming singles or appearing in music videos.
> Many of AKB48's hard-core otaku, or geek, fans buy dozens, or even hundreds of copies of the same
> CD to give their favorite girl a boost in rankings, or to win a chance to meet her in person.
→CDには「握手イベント」へのくじがついていて、オタクは一人で何ダースや何百枚も同じCDを買う
> But helped by the country's largest advertising agency, Dentsu Inc., the group has also been
> aggressively marketed to a more mainstream audience.
→この国で最大の広告代理店「電通」の後押しで、このグループは国内のもっとメインストリームの顧客に
貪欲に売り込みを続けている