18/07/23 09:02:42.04 CAP_USER9.net
New Record-Lows For MLB All-Star Game
by Paulsen July 18, 2018
In a reversal from the overnights, MLB All-Star Game ratings fell to new record-lows.
Major League Baseball All-Star Game earned a 5.2 rating and 8.69 million viewers on FOX, down 5% in ratings and 6% in viewership from last year (5.5, 9.28M) and down 4% and a fraction of a percent, respectively, from 2016 (5.4, 8.71M).
Ratings and viewership were the lowest ever for the MLB All-Star Game, falling below the previous marks set in 2016. The Midsummer Classic has now set an all-time record low in six of the last nine seasons.
Including viewership on Fox Sports’ other platforms, the game narrowly avoided an all-time viewership low.
The combined audience across FOX, Fox Deportes and Fox Sports GO was 8.85 million ? down 6% from last year (9.44M) but up a fraction of a percent from 2016 (8.82M).
Fox Sports GO in particular delivered a streaming audience of 91,000, up 84% from last year (49K) and a record for the event.
The All-Star Game has now fallen below a 6.0 rating and 10 million viewers in three straight years.
The game had an 8.9 and 14.6 million less than a decade ago in 2009. As recently as 2014 it managed a 7.0 and 11.3 million, numbers that were considered weak at the time.
Despite the lower numbers, Tuesday’s game was the most-watched All-Star game in sports.
It edged January’s NFL Pro Bowl on ESPN/ABC (8.55M) and finished comfortably ahead of the NBA All-Star Game on TNT and TBS (7.65M).
It was not, however, the highest rated. The Pro Bowl had a slightly higher 5.3, marking the first time since 2013 that the MLB game has trailed its NFL equivalent.
The All-Star Game had a 2.1 rating in adults 18-49 (-9%), its lowest rating in the demo since at least 1991.
It trailed both the Pro Bowl (2.4) and the NBA All-Star Game (3.3). The game also had a 1.6 in adults 18-34 (-11%).
Host market Washington D.C. turned in a 9.3 rating, up 21% from last year and its highest for the All-Star Game since 2001. Fox did not specify the game’s top markets.
Despite the overall decline, several markets posted increases ? including Chicago (9.6, +60%), Los Angeles (7.9, +16%), Baltimore (7.4, +7%), Boston (7.3, +11%), Philadelphia (6.6, +32%), Atlanta (6.4, +23%) and Seattle (5.6, +24%).
Sports Media Watch
URLﾘﾝｸ(www.sportsmediawatch.com)
画像：米メジャープロスポーツ（MLB、NFL、NBA、NHL）のオールスターゲームの視聴率（過去20年）
URLﾘﾝｸ(www.sportsmediawatch.com)
■歴代MLBオールスターゲームの全米視聴率（※視聴者数は省略）
1967 25.6% 1977 24.5% 1987 18.2% 1997 11.8% 2007 *8.4% 2017 *5.5%
1968 25.8% 1978 26.1% 1988 20.4% 1998 13.3% 2008 *9.3% 2018 *5.2% ←最低更新
1969 15.1% 1979 24.4% 1989 18.2% 1999 12.0% 2009 *8.9%
1970 28.5% 1980 26.8% 1990 16.2% 2000 10.1% 2010 *7.5%
1971 27.0% 1981 20.1% 1991 17.4% 2001 11.0% 2011 *6.9%
1972 22.9% 1982 25.0% 1992 14.9% 2002 *9.5% 2012 *6.8%
1973 23.8% 1983 21.5% 1993 15.6% 2003 *9.5% 2013 *6.9%
1974 23.4% 1984 20.1% 1994 15.7% 2004 *8.8% 2014 *7.0%
1975 21.5% 1985 20.5% 1995 13.9% 2005 *8.1% 2015 *6.6%
1976 27.1% 1986 20.3% 1996 13.2% 2006 *9.3% 2016 *5.4%
URLﾘﾝｸ(www.baseball-almanac.com)
（>>2-5あたりに、関連スレ、参考視聴率など）