12/10/12 13:54:03.01 0
一部抜粋
FOXテレビが放送した2012年全24試合のMLBレギュラーシーズンの放送は、平均視聴率1.7％、平均視聴者250万人だった。
昨年より6％の視聴率減、7％の視聴者減だった。
去年は3試合あったゴールデンタイムの中継を今年は8試合に増やしたにもかかわらずFOXテレビの野球中継番組で過去最低だった。
これで5年連続ＦＯＸのMLB中継は視聴率、視聴者数で、ABCのNBA中継に負けた。
NBA中継は平均視聴率3.3％、平均視聴者は540万人だった。
FOX averaged a 1.7 rating and 2.5 million viewers for 24 regular season MLB telecast windows during the 2012 season,
Sports Business Daily reported Tuesday, down 6% in ratings and 7% in viewership from a 1.8 and 2.7 million viewers in each of the past three seasons.
The 1.7 rating is the lowest ever for the Major League Baseball “Game of the Week” on broadcast television.
Baseball on FOX has now either set or tied a regular season record-low in each of the past five seasons.
This year’s record low is a surprise, considering the steps FOX took at the beginning of the season to boost ratings.
The network expanded primetime coverage from three telecast windows last year to eight this year. Two low-rated August dates were removed from the schedule to avoid competition from the Olympics.
For the fifth consecutive season, baseball on FOX finished behind the NBA on ABC (3.3, 5.4M).
The NBA held a whopping 94% advantage in ratings this season, the largest lead the league has held since FOX first began televising baseball in 1996 (5.3 to 2.7).
URLﾘﾝｸ(www.sportsmediawatch.com)